12 Fundraising ideas for your football team (2023)

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As a community football club, raising the amount of funds you need to survive can be an ongoing struggle. Thankfully, with a slice of inspiration and the support of everyone at your club, successful fundraising ideas for your football team are not too far away.

Here are 12 suggestions to get you started:

1. Mix up your sponsorship agreements

Chances are, sponsorship already makes up a significant chunk of your fundraising efforts. We've plenty more on raising money through sponsorship in our Essential Guide to Growing Club Sponsorship Ebook, but you can still harness your position as a thriving football club to ramp up your sponsorship arrangements.

Making your club an attractive prospect to companies is the hardest part. Increase that by offering them something in return for their investment. If you're having trouble getting businesses to hand over their cash, think outside the box.

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Equipment is a huge drawer of funds to grassroots football clubs, so your equipment supplier should be high on the list of potential sponsorship deals to strike. They aren't going to just hand it over to you, so what can you offer them in return?

Does your club website have a consistent stream of traffic? If so, you could promote their products online.

Do you have a lot of members (and therefore email addresses)? If so, couple that website promotion with an email. You can add value with a sponsor advert in the promotion.

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Set up an exclusive club discount for any sales you make and get some equipment from the supplier in return.

How about social media followers? If you've got a decent following, ask for a product to giveaway in a competition, promoting their products in the process. Members are much more likely to get behind these efforts if they know the club will receive a kick-back from their efforts.

Shout about this collaboration with a blog post and fan the engagement by auto-posting to Twitter and Facebook.

Elsewhere, you could allow a company to photograph your team using their equipment. High quality sports photography is expensive, so offer them a cut-price opportunity where you get to keep the equipment at the end.

Make good use of your club facilities, open them up to relevant businesses for free and in return get something your club could do with.

In difficult financial times, it's vital to think outside the box to get sponsors on board. Move the partnership on from just a cash exchange and strike a deal that is mutually beneficial to them and your football team.

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2. Sponsored event

Throw a one-off special event that encompasses the whole community, and mould it around your position as a football club that serves the local area.

To base your event on, think of a quirky or alternative angle to your sport. In a similar vein to going on a sponsored walk or cycle, hold a non-stop 24 hour football match (and get sponsored for every minute played), or impose a rule on the match like three-legged players (with sponsorship on a goal-by-goal basis).


Set up Pitchero's fundraising tool for your club to start earning online immediately. Just create a fundraising product in your online shop and see the target soar!

Events like this are a little bit different from your standard sponsored day out and leave the opportunity for more people to get involved.

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Plus, if offers a secondary angle for fundraising. Engaging the community with these types of events raises your profile amongst potential new members. Invite them to the club for a day of fun and they might just sign up as a club member.

3. Jump on national events

The national footballing and sporting calendar is full of opportunities for your club to raise funds.

The obvious one for those who have a clubhouse bar is to throw events for football matches involving your national team. If a footballing tournament such as the World Cup or Euros is happening, get a prize and organise a sweepstake.

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Elsewhere, you could jump on sporting days in our national calendar like Sport Relief. These are all opportunities to get your club and the local community together – which can then translate into fundraising opportunities.

4, 5, and 6. Be busy on match days

Match days are a potential goldminefor raising cash for your football team. A regular influx of members will be at your club throughout the day – offering a golden opportunity to engage them in fundraising activities.

For clubs that have a small band of regular supporters, team kit is an obvious place to start. Like we mentioned earlier, can you get a couple of hundred pounds worth of kit together (hats, socks, hoodies or shirts) from a local supplier?

Sell them onto club members and supporters who want to proudly sport their club's badge from the side of the pitch.

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Another significant part of the match day football experience is food and drink. We all love a Bovril and half-time pie when we watch our professional team – so why not your Sunday League side?

Food and beverages are part of the makeup of watching football. Take advantage and start a pitch-side food and beverage stall.

Idea number three involves cars. Droves of cars stream in and out of your club on match days and, particularly if you've got a number of teams stacked up to be playing on the same day, it could convert into a fundraising opportunity. How? Car wash.

You might find volunteers hard to come by initially, but there should be no shortage of people wanting their car to be cleaned. Whilst they're stood watching the match, give their car a quick once over and charge them a few pounds for it.

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7. Football pub quiz

The pub quiz is the ultimate way to get club members back into the clubhouse during the week spending their hard earned cash. And the ultimate in pub quizzes is surely the football-based quiz.

Tap into your members' love of the beautiful game and organise a weekly football quiz. You could even tie it into training nights, allowing players to socialise after training on a weekly basis.

You could broaden it out and make it an online quiz with a product in your online shop to pay.

8. Football cards

This is probably another one for match day, but football cards are another great way to bring in a little bit of extra cash with a football spin.

You can buy a pack of 50 online for next to nothing. Grab a bottle of wine from behind the clubhouse bar as a prize and sell them to members at half-time, during your pub quiz or at your organised events.

9. Run a summer gala

Even when the traditional season is over, the opportunities to raise funds for your club are still there. One popular route is the summer gala. Throw a short-sided, tournament-style football event at your club, inviting local teams in the community to take part.

Aside from the money you'll get from inviting clubs to enter, you can bring in club sponsors and community partners to chip in and add to the quality of your event - something which is a saleable asset to potential sponsors.

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Hold a raffle and grab the prizes off a collection of local businesses. Invite food establishments to setup the food and beverage stalls. Ask your local bookshop if they'd like to sell at the event.

These are all day events. Players and parents will have spare time on their hands in between games – exploit it to raise funds for your club.

10. Maximise those facilities

If your club is lucky enough to have club facilities like a 3G training pitch or indoor training facilities, they are a potential gold mine when they're not in use.

Is there a local five-a-side league in need of somewhere to play? Offer them an affiliate membership scheme that brings their money into your club. It could also act as an opportunity to find new members.

Are there a number of local businesses who could make use of your facilities during the week? Every day your training pitches are not being used is a missed opportunity to raise funds for your football club.

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11. Consider sporting schemes

Football is big business to some of the country's biggest corporations. Its popularity means that some of the world's biggest brands are constantly delving into the industry – and grassroots clubs can benefit.

Nike is an example of a big brand's efforts to put back into the grassroots end of the sport. Their Nike Partner Club programme lends the Nike name to a series of grassroots clubs.

If you make it onto the programme, you'll be given financial support for coaching qualifications, access to events at St. George's Park and general guidance and support on attracting members, volunteers, players and sponsorship.

Note: To apply for the Nike Partner Club scheme you need to be an FA Charter club. Here's how to achieve that status.

Running alongside that is MacDonald's UK Kit scheme, where the fast food chain gives kits to youth football teams across the UK, in partnership with Adidas and Nike.

Supermarkets are also a good source of potential sports equipment. Sainsbury's have been running their Active Kids scheme for a number of years, and it can be an easy way for your whole club to get involved simply by doing their weekly shop. Collect vouchers in store and spend them on anything from match balls to corner flags in their online catalogue.

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12. Host an exhibition match

Finally and as a slight extension of the sponsored event idea, your club to tap into its rich history and host an exhibition match.

Got a title winning team from twenty years back? Is your longest standing player coming close to retirement? Or do you have a special affiliation with a local professional team?

Any of these scenarios are a great excuse to organise an exhibition match at your club. Line your first eleven up against a team of legends, or give your local pro side an added fixture during pre-season.

The local community can really get behind these nostalgic or David v Goliath-type story lines. Plus, it casts your net a little wider by attracting a new audience.

Couple this with the ideas suggested earlier (look to be 'busy on match day') and you could be on your way to securing a significant level of funds for your football team.

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Without revenue, your club simply cannot continue to serve the community. With the help of our free Ebook, you can get loads of handy tips and strategies for raising the funds your club needs to survive.

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FAQs

How do football teams raise money? ›

Football club fundraising ideas
  1. Play a novelty football match. ...
  2. Bag a commercial sponsor. ...
  3. Host a football-themed quiz. ...
  4. Set up a hot beverage stand on match days. ...
  5. Sell club merchandise. ...
  6. Hire out your facilities. ...
  7. Think outside the box. ...
  8. Start a GoFundMe.

How can I raise money for my team? ›

Ten popular fundraising ideas for teams
  1. Host a clinic. Athletes can put their skills to good use by teaching them to others. ...
  2. Organize an exercise class. ...
  3. Host an -a-thon. ...
  4. Hold a competition. ...
  5. Take on a challenge. ...
  6. Offer unusual rewards. ...
  7. Create something you can give. ...
  8. Long-term athletic endeavors.

What is the most profitable fundraiser? ›

  • Sausage sizzle or BBQ fundraiser. ...
  • A movie night or an outdoor movie event. ...
  • A trivia night. ...
  • Food fundraiser. ...
  • Bake Sale. ...
  • Selling raffle tickets. ...
  • School fundraiser. Fundraising at school is another tried-and-tested way to raise money for an important cause! ...
  • Auction. An auction can be a very profitable way to fundraise.
25 Aug 2022

What are good fundraiser ideas? ›

14 Easy Nonprofit Fundraising Ideas
  1. Donation Jars. In the age of cryptocurrency and digital wallets, we often forget about cash as a quick donation option. ...
  2. Community Yard Sale. ...
  3. 50/50 Raffle. ...
  4. Bake Sale. ...
  5. Concession Stand. ...
  6. Car Wash. ...
  7. Team Trivia Night. ...
  8. Sports Tournament.
13 May 2022

How can I raise money fast? ›

9 Failproof Ways to Raise Money Fast
  1. Borrow from Friends or Family. ...
  2. Pick Up a Side Hustle. ...
  3. Sell Future Labor. ...
  4. Sell Your Belongings. ...
  5. Donate Plasma. ...
  6. Cash in Some Investments. ...
  7. Apply for a Home Equity Loan. ...
  8. Borrow from Your 401(k)

How can I raise money for sports? ›

25 Unique Youth Sports Fundraising Ideas
  1. Rent-a-kid. Set up opportunities to serve. ...
  2. Auction. Get donated items from local businesses and auction off at a dinner, a dessert, or even a halftime of a sports event. ...
  3. Shoot-a-thon, walk-a-thon, or hit-a-thon. ...
  4. Professional photo sessions. ...
  5. Website marketing. ...
  6. Pizza kits.

How can kids fundraise for sports? ›

If your child shows potential in a particular sport, ask the coach if the team's league or organization can offer financial assistance.
  1. Individual Sponsors. ...
  2. Local Business Sponsors. ...
  3. Product Donations. ...
  4. Work a Deal with the Organizer. ...
  5. Make a Website. ...
  6. Fundraising. ...
  7. Put the Kids to Work.

How can I make my fundraiser stand out? ›

Promote the heck out of your event:

Have corporate sponsors promote the event as well with a widget for their website. Invite people to be champions for you. Find those supporters who are the most passionate about your cause and ask them to promote the event on their social media accounts.

What is the hardest part of fundraising? ›

One of the most challenging aspects of fundraising is giving a clear message. Nonprofits are constantly looking for ways to improve the quality of their work, and they have to narrow their focus to allow the audience to understand the work being done.

What is the biggest fundraiser ever? ›

Stanford's $1.39 Billion Haul Makes It Biggest Fundraiser - Bloomberg.

What are the main 4 categories of fundraising? ›

4. Different types of fundraising
  • Capital investment. Capital campaigns are more than raising money to get a new building.
  • Crowdfunding. The digital giving marketplace is growing rapidly and can help you to raise much needed funds for your project.
  • Bid-writing skills. ...
  • Cultivating new donors. ...
  • Large donations and legacies.

What are the five activities of fundraising? ›

Five community fundraising ideas
  • Create and share your fundraiser. ...
  • Host offline fundraising events. ...
  • Ask local businesses to match donations. ...
  • Sponsor group events. ...
  • Collect donations for school fundraising.

What are major gifts in fundraising? ›

Major gifts are the largest donations an organization receives from a single source in a single fiscal year. There is no industry standard for how much money counts as a major gift. Each organization must look at their own donation pool and decide what it means to them.

How can I fundraise with no money? ›

Easy Proven Fundraising Ideas
  1. T-Shirt Fundraisers. ...
  2. Matching Gifts. ...
  3. Online Product Fundraisers. ...
  4. Volunteer Grants. ...
  5. Walk-a-Thons. ...
  6. Crowdfunding Campaign. ...
  7. Virtual Classes. ...
  8. Virtual Book Club.

How can I raise $10000 fast? ›

Crazy Ways To Make $10,000
  1. Sell Everything You Own.
  2. Rent Out Your Space.
  3. Rent Your Car & Stuff.
  4. Start Partnering With Lyft.
  5. Gameshows, Sweepstakes, And More.
  6. Get Your Freelance Hustle On.
  7. Invest In Real Estate With Friends.
  8. Lend Money To Others.
25 Oct 2022

How can I raise $2000? ›

Whatever the case, don't be afraid to try a few ideas if you need to make $2,000 dollars fast!
  1. Drive For DoorDash. ...
  2. Freelance Writing. ...
  3. Deliver Groceries For Instacart. ...
  4. Sell Stuff You Own. ...
  5. Try Other Driving Gigs. ...
  6. Find On-Demand Work. ...
  7. Rent Out Stuff You Own. ...
  8. Complete Odd Jobs With TaskRabbit.
24 Apr 2022

How can I make 400 dollars fast? ›

Ways On How To Make 400 Dollars Fast That You Need
  1. Work as a freelance writer. ...
  2. Open an eCommerce store. ...
  3. Deliver people's groceries with Instacart. ...
  4. Create an online course. ...
  5. Complete surveys. ...
  6. Sell stock photos. ...
  7. Refinance your student loans. ...
  8. Work as a transcriptionist.

How do school clubs raise money? ›

Consider these 10 great ideas:
  1. Go with a theme that links to your efforts. ...
  2. Have a garage sale. ...
  3. Build school spirit with spirit days. ...
  4. Reach out to your community. ...
  5. Put children's art to lasting use. ...
  6. Organize a cake walk. ...
  7. Get fit while raising funds. ...
  8. Arrange a used sports equipment sale.

How can a youth group raise money? ›

20 Fundraising Ideas for Churches and Youth Groups
  1. Text to Tithe. ...
  2. Sell TShirts. ...
  3. Host an Auction. ...
  4. Have a Church Yard Sale. ...
  5. Host a Shoe Drive. ...
  6. Sell Engraved Bricks. ...
  7. Have a Walkathon or Bikeathon. ...
  8. Custom Calendar Sales.
4 Jan 2019

What will fundraising look like in 2022? ›

Digital fundraising will become the norm. 2022 will be the year that charities come up with innovative and creative ideas, using hybrid events, Gaming for Good, artificial intelligence, and much more to prove their digital prowess.

What should you not do in a fundraiser? ›

Here are the Top 11 most common fundraising mistakes to avoid and what you should do to avoid them:
  • Not Building Relationships With Your Donors.
  • Failing to Measure Social Impact.
  • Not Choosing an All-in-One Online Fundraising System.
  • Forgetting to Answer The “Why”
  • Not Involving Supporters in Fundraising.
20 Apr 2022

How long should a fundraiser run? ›

We've seen our most successful fundraisers run anywhere from 2-4 weeks. This will allow enough time to promote your page and give your supporters enough time to support the Fundraising page, but will be short enough to get the shirts out quickly to your supporters.

What cause gets the most donations? ›

Historically, Religious groups have received the largest share of charitable donations. This remained true in 2016. With the 2.9% increase in donations this year, 31% of all donations, or $127.37 billion, went to Religious organizations.

What are the ten steps for successful fundraising? ›

While they can be great moneymakers for an organization, they can also be time-consuming and expensive.
...
Be sure to leave a little extra room in your budget for unforeseen costs.
  • Leadership: ...
  • Target Audience for your Fundraising Event: ...
  • Set-Up: ...
  • Marketing: ...
  • Sales: ...
  • Practice the Fundraising Event: ...
  • Thank You:

What are the 3 types of donation? ›

The four different types are: living donation, deceased donation, tissue donation and pediatric donation.
  • Living donation. ...
  • Deceased donation. ...
  • Tissue donation. ...
  • Pediatric donation. ...
  • The importance of all types of organ, eye and tissue donation.
28 Jul 2021

What are the 5 types of donation? ›

A Guide to Types of Donations to Nonprofits
  • One-Time Donation.
  • Recurring Gifts.
  • Stock Donations.
  • Planned Gifts.
  • In-Kind Donations.
27 Sept 2022

What are the 3 types of planned gifts? ›

The 3 Types of Planned Giving
  • Current Gifts. Current gifts are those given and received now. ...
  • Deferred Gifts. Deferred gifts are decided upon or given now but received by your organization at some time in the future, often at the end of the donor's (and the donor's spouse's) lifetime. ...
  • Split Interest Gifts.

What is the main source of income in football? ›

professional football clubs concentrate all their economic activity exclusively on football. Their revenues mainly accrue from three sources: TV broadcasting rights, gate receipts and a commercial source (sponsorship and merchandising).

Where do teams get their money from? ›

The most lucrative way for F1 teams to make money is through sponsorships. Second to that is through winnings and incentives paid by Formula 1 directly. Then some F1 team budgets are supplemented by payments from manufacturers, or what's known as a 'pay driver' such as Lance Stroll of Nicholas Latifi.

How do football stadiums make money? ›

Ticket Sales:

Although ticket sales may not be the only way that football teams and stadiums make money, there's no denying that they play a huge part in their income. A stadium with a capacity of 75,000, for example, would make $1,500,000 charging just $20 per ticket for a sold-out match.

What are a football clubs expenses? ›

Where do they spend?
  • Transfer Spending.
  • Player & Support Staff Wages.
  • Other Operating Expenses.
  • Broadcasting Revenues.
  • Match Day Revenues.
  • Commercial Revenues.
  • Money from Other Competitions.
8 Jun 2020

What generates the most money in sports? ›

Basketball is the most lucrative sport globally, which is not surprising. The finest basketball players in the NBA not only make millions of dollars in payments each year, but they also receive more endorsements and sponsorship money than any other athlete in any other sport.

How do sports teams make money without fans? ›

Sponsorships & Licensing Deals

Besides large media contracts and more tangible items like tickets and concessions, professional sports leagues and teams also make a large sum of money by selling companies the rights to sell items that represent their league or team.

What makes a football club successful? ›

Effective governance and leadership that provides direction and not micro-management of club programs. Efficient operations that make the best use of staff and volunteers to support players and coaches on the field.

How do owners make money from football? ›

Owning a football club is far from being a charitable work, and thus, the owners can make money either by selling their shares (wholly or partially) while making a profit, or by earning dividends, and finally by picking up a salary on some occasions.

Do football clubs turn a profit? ›

How do football clubs make their money? Football clubs generate their revenue through several different sources, including matchday sales, stadium hiring fees, sponsorship deals, merchandise sales, TV broadcasting deals, prize money, and player transfers. The primary source of income naturally varies from club to club.

Where do football clubs get most their money? ›

This can be broken down into several different departments, with ticket sales being the most obvious one. Given that clubs are able to charge money to every single person that enters the stadium on the day of a game, it's no surprise that those with bigger stadiums make the most money.

How much money does a football team bring to a city? ›

The bottom line, when you include all that has been done in and around the stadium in recent years, easily top $1 billion — for a city with an annual budget of about $1.3 billion.

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