7 Successful Product Launch Examples That'll Inspire You (2023)

How do you pull off a successful product launch? Here are 7 case studies to inspire your own strategy.

As a brand, orchestrating a successful product launch is a lot like getting up on stage as a stand-up comedian.

No matter how confident you are that people will like your product and you’ll have a successful product launch, you can never quite shake the fear that all you’ll hear is crickets.

According to Five By Five Global, three-fifths of people weren’t aware of any new launches in the past 12 months, which doesn’t make for great reading if you launched something last year (or are planning to in the near future).

But that doesn’t mean what you’ve created is bad.

It means that it hasn’t been marketed right.

To show you how to avoid the deafening silence of no one noticing your product, we’ve picked out seven of the most successful product launch examples of recent years to inspire your launch marketing efforts, along with some tips on how to implement the tactics.

Let’s dig in.

1. Nütrl Vodka Soda

What they did

When Goodridge & Williams Distillers came up with Nütrl Vodka Soda it faced a big problem — consumers were struggling to believe the core claim that the drink contained only Nütrl Vodka, carbonated water, and natural lemon juice. It needed a way to get people to buy into what they were selling, which was that their product is something healthier than wines and beers containing artificial flavors and sweeteners. They did this with playful videos aimed at men and women who enjoy vodka soda cocktails. With such a broad target market, the company ran its 30-second ads of people “breaking up” with wine and beer during sports games on TV and on social media via co-op Facebook ads with retailers. The campaign helped the drink become the fastest-growing ready-to-drink vodka soda in Canada.

What you can do

Embrace video marketing. Check out these statistics:

  • 45% of people watch an hour or more of video per day
  • Facebook gets 8 billion video views a day
  • 79% of consumers prefer watching a video to reading about a product
  • 84% of consumers have bought something after watching a video
  • Video marketers get 66% more qualified leads per year
  • Video marketers achieve a 54% increase in brand awareness

Those numbers tell you everything you need to know. People love video and using it increases brand awareness and sales. Create short, snappy videos that get your key message across in a way that encourages sharing. Some things to keep in mind when doing this:

(Video) 10 Marketing Strategies for Your Product Launch 🚀

2. Harry’s

7 Successful Product Launch Examples That'll Inspire You (1)7 Successful Product Launch Examples That'll Inspire You (2)

What they did

Harry’s biggest selling point is simple: they offer custom-made razor blades at affordable prices — cheaper than more well-known alternatives. The problem is, cheaper doesn’t automatically equal more customers. People still need to be convinced. Harry’s did (and still does) this convincing with a trial offer featured prominently on its website and in social media ads which then drive traffic to a landing page. The simple tactic has helped the company grow into a giant of online retailing with three million monthly recurring customers and counting, and $200 million in revenue in 2017 alone.

What you can do

Create a trial offer.

A trial offer is a great way to convince customers that are on the shelf. It’s you putting your money where your mouth is. The ball is fully in the customer’s court. If they try it and don’t like it, they don’t have to buy it. The friction of buying a product they don’t fully know is eliminated. What’s more, customers also enter the marketing funnel as a promising lead. They’re interested enough to try the product, which means they’re open to hearing more about what you have to offer. Make trial offers easy for customers to claim with a simple message and calls-to-action. For example, Harry’s has the trial offer front and center on its homepage. That clicks-through to a page that makes ordering simple.

7 Successful Product Launch Examples That'll Inspire You (3)

Have as few steps as possible between landing on your website and walking away with a trial.

3. Robinhood

7 Successful Product Launch Examples That'll Inspire You (4)

What they did

Robinhood is a stock-trading service that lets customers easily trade with $0 commission. It’s also the gold-standard when it comes to building a waiting list. In the year leading up to the launch of its service, Robinhood invited people to gain invitation-only access to its private beta — giving them the chance to be among the first to benefit from what was on offer. The message was simple:

“$0 commission stock trading. Stop paying up to $10 for every trade.”

And there was only one option:Opt-in.

By opting in, users were placed on the waiting list and shown a “thank you” page displaying their position on the list, along with the chance to gain priority access by inviting friends and family to join. And the more people a person got to join, the sooner access would be granted. By doing this, Robinhood created a game. People wanted to jump the queue so they’d invite everyone they could.

7 Successful Product Launch Examples That'll Inspire You (5)

The result:

Nearly one million opt-ins. (Now that’s a successful product launch!)

(Video) 10 marketing tips for a SUCCESSFUL PRODUCT LAUNCH

What you can do

Built a waiting list.

A waiting list driven by incentives like sharing to earn special privileges can help create exponential growth. It allows you to build a database of actively interested users, builds hype for your product, and lets you engage with customers to gather feedback on beta launches. Create a landing page for your new product launch that makes it easy for people to opt-in, making sure to include the following elements

  • Strong benefit-focused headline
  • Clean, distraction-free landing page design
  • Clear call-to-action
  • Simple sign-up

Once people have opted-in, keep them interested in your brand and product by sending them useful information. For example, if you were launching software that helps customers with their online shopping by finding the cheapest products, you could send weekly newsletters with curated suggestions on how to save money on shopping or meal recipes or low-cost gift ideas. Every email gives your waiting list value and maintains an interest in your launch.

4. Unsplash

7 Successful Product Launch Examples That'll Inspire You (6)

Image: Unsplash

What they did

As a way to thank photographers that had contributed photos to help its site to 50 million downloads, Unsplash launched a Kickstarter campaign for a book featuring inspiring photos and essays from creators. The goal for the campaign was to raise $75,000, however, they were able to exceed this target by $25,000. How? By getting influencers involved. The work in the book was curated to include key people in the creative industry and their influence helped catapult the book to new levels.

What you can do

Partner with influencers.

70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. And with 26% of desktop users and 15% of mobile users using ad blockers to hide traditional ads, using an influencer might well be the most effective way to reach your target audience. According to a study by Nielsen Catalina Solutions and TapInfluence, the ROI of influencer content is 11X greater than traditional campaigns. That’s because influencers quickly build trust and relationships, and improve brand awareness. Find popular people in your niche and reach out. SproutSocial suggests the following tips for breaking the ice on LinkedIn, but they can be applied across all social channels:

  • Start liking their shares and posts before adding them to your network
  • Send a meaningful message about their content
  • Ask them to join one of your LinkedIn groups (or join theirs)
  • Let them know how you found them (be honest)
  • Explain you’d just like a moment of their time (value their time)

When you’ve found influencers, discuss ways to collaborate. There are a number of ways you can do this:

  • Guest blog posts
  • Sponsored content
  • Affiliate arrangement
  • Product reviews

5. Tommee Tippee

7 Successful Product Launch Examples That'll Inspire You (7)

What they did

In trying to gather momentum for a campaign aimed at encouraging moms to trust their paternal instincts, Tommee Tippee took a uniting problem and turned it into a PR stunt. That being the often useless, unneeded advice from others about how to parent. Tommee Tippee turned parenting help books into limited-edition baby wipes as a way for moms to literally wipe butts with other people’s advice. In doing so, it created a useful product that supported its main aim: to get eyes on the brand. The launch helped increase awareness, not only in the brand’s #ParentOn theme but in the brand itself as it tried to penetrate the U.S. market.

(Video) What is a Unique Selling Proposition? How to Create One (Plus 5 Examples to Inspire You)

What you can do

Turn engineering into marketing.

Listen to your audience and create experiences around their needs. Find their problems and create something that solves them. Another example of engineering as marketing is from Hitlist, a website that helps users find the best deals on flights and travel deals. It created the Wandertab — a Google Chrome extension that shows users a stunning photo from an amazing place, as well as how much it costs to go there, info from friends, and travel tips whenever a new tab is opened. It’s useful for travelers as it allows them to explore destinations and enjoy targeted alerts, while still achieving the brand’s main aim: getting people to use its service. Provide something that gives value to the customer. This will help to build trust and make people more receptive to what you want them to do or hear.

[midchimp]

6. Absolut Vodka

What they did

When Absolut wanted to engage young consumers with its release of a limited edition “Unique” vodka in Argentina, it decided to throw a launch party which involved people interacting with a fictional doorman named “Sven” via WhatsApp. A WhatsApp number was released on all Absolut marketing and advertising materials with details on what to do — charm Sven to get yourself on the guest list. Cue all kinds of hilarious messages and a huge social buzz around the product launch. Through WhatsApp, Absolut was able to enjoy three days of uninterrupted chat with over 600 contacts, during which more than 1000 images, videos, and audio messages were created. All for the price of a sim card.

What you can do

Explore new channels for your launch marketing.

Find out where your audience is and reach them there. Listen to your audience, research the market and test new channels. Not every channel you test will be of value, but if you keep exploring and tweaking, you’ll eventually find an untapped niche that offers good ROI. Keep in mind that marketers tend to overuse marketing platforms to the point where they’re no longer of any benefit (see: Facebook organic reach), so stay ahead of the curve by reading industry publications like Search Engine Journal, Marketing Land and Search Engine Watch to identify new channels.

7. WePay

7 Successful Product Launch Examples That'll Inspire You (8)

What they did

Taking on the competition is nothing new in product launch marketing. Think Coca-Cola vs. Pepsi, Samsung vs. Apple, and Xbox vs. PlayStation. When PayPal received some negative publicity around freezing member accounts, WePay saw an opportunity to get one over on its competitor. During PayPal’s annual developer conference, WePay showed up and dropped a huge block of ice with frozen money and a simple message to PayPal users:

PayPal Freezes Your Accounts

It wanted people to know that the same thing wouldn’t happen to its users. And it worked. An hour and a half after the ice arrived, the stunt was on the front page of TechCrunch and other popular tech sites. The publicity resulted in:

  • 3x more conversions on the stunt landing page
  • 225% increase in traffic
  • 300% increase in signups

Not bad for a startup with a limited marketing budget.

(Video) 7 Tips For a Successful Product Launch on Amazon

What you can do

Promote your strengths through competitive marketing.

You can do this in a number of ways:

  • Target Facebook users whose interests include your competitors with ads related to your product
  • Run targeted video ads that show whenever a user searches for YouTube videos related to the competition
  • Target the Twitter followers of competitors
  • Use Google Ads custom affinity audiences to target the websites of competitors
  • Come up with a wacky PR stunt à la WePay

When targeting competitors, it’s important to compare yourself to the market leader. It makes no sense going after someone smaller. In doing so you’ll come across as a bit of a bully which will leave a negative impression. Get your message across in a fun, engaging way that promotes your strengths. In order to tempt consumers away from the big boys and over to your product, focus on hitting what the ReWired Group call the four forces that influence a customer’s decision to switch products.

  • Problem with current product — show how well your product solves the customer’s problem
  • Attraction of new product — highlight where your product betters the competition
  • Anxiety and uncertainty of change — show customers how simple it is to make the switch
  • Existing habits and allegiances — change the customer’s thinking by reducing their attachment to a product

How to create your project launch marketing plan

To launch your product successfully using any of the methods we’ve talked about, you’re going to need a plan. As with every good plan, that starts by establishing some goals and objectives. You can do this by answering this single question:

What does a successful product launch look like?

Do you want more sales? More leads? An increase in traffic or signups? Or do you just want to raise awareness for your product and brand? When you’ve decided on the objectives and goals, you can begin putting together a product launch strategy that delivers results. This can be done in four steps:

Step 1: Define your target audience

Find your target audience using demographics, interests, job title, and locations and then go beyond this to find their pain points. Be clear about who your audience is, their problems, and why they should care about your product.

Step 2: Establish your unique value proposition (UVP)

What do you do that competitors don’t? In the case of Robinhood, it was offering $0 commission trading in a market where $10 is standard. Establish what makes you different and build your message around it. Your UVP is what will spark interest in consumers and influencers and drive conversions.

Step 3: Find the influencers

Who are the key figures in your niche? A well-defined target audience will make it easy to find them. Look for the bloggers, social media celebrities, and reporters that can help your product gain traction. Target them with good, valuable content and offers that benefit them as much as you.

Step 4: Plan your content marketing

The success of your product launch comes down to how well you market your product. This means providing valuable content on the channels where your audience hangs out. It’s important to test and tweak different types of content and measure results. Depending on your audience, videos might be more beneficial than blog posts and social media might be more effective than media coverage.

Wrap up

Launching a new product is about creating a buzz — getting people to give you a second look and choose you over the competition. And, as we’ve shown here, there is no shortage of ways to do it. But choose your tactics wisely.

(Video) Empowered Success Launch Event | Part 7

  • Research the market
  • Find the channels where your audience hangs out
  • Play to your strengths
  • Create a successful product launch marketing plan based on your goals
  • Maybe even hire a growth marketing agency to help along the way 😉

Combine these elements, along with one or more of the strategies we’ve talked about, and you’ll give your product the best chance of a successful product launch.

FAQs

What is the most successful product launch? ›

1. The Original iPhone. Apple's iPhone is one of the most successful product launches in history. With one million units sold within 74 days of its launch, the iPhone blew its competition out of the water, and has set the bar for what consumers expect from a device.

What are the 7 marketing tips in launching new products? ›

Marketing Tips for Launching a New Product
  • Study your competition. ...
  • Target the ideal customer. ...
  • Create a unique value proposition. ...
  • Define your marketing strategy and tactics. ...
  • Test your concept and marketing approach. ...
  • Roll out your campaign. ...
  • Know your product's lifecycle.
21 Feb 2005

What makes a product launch successful? ›

It usually requires several elements coming together to create a successful product launch. You need the right product, the right market, the right positioning and the right timing for success.

What is an example of launch? ›

Verb The enemy launched an attack at sunrise. She's trying to launch a new career as a singer. The police have launched an investigation into his activities. He helped launch her in her career as a singer.

How do you successfully launch a brand? ›

Here are our 12 proven steps for a successful brand launch campaign.
  1. Step 1: Reestablish Your Brand's Target Audience. ...
  2. Step 6: Build a Transitional Brand. ...
  3. Step 7: Develop Brand Launch Messaging. ...
  4. Step 8: Develop New Brand & Rebrand Assets. ...
  5. Step 9: Build Out an Explainer Page. ...
  6. Step 10: Plan Social Media Transition.
25 Oct 2021

What is one key to a strong product launch? ›

Audience: Ultimately, any product should be launched as a result of an audience need — the success or failure of any product is largely based on whether or not people will use it. You'll need to be able to clearly identify the potential audience for your product and whether or not that audience can be segmented.

How do you answer product launch questions? ›

For answering a product launch question in a PM interview, start with an introduction of the product, tell about the goals and strategy of product launch and end with explaining how the success of product launch will be measured. You can define your answer to a product launch question in 3 phases: Pre Product Launch.

How do I create a hype for a product launch? ›

We've got you covered.
  1. Plan Your Campaigns. When sending campaigns to create product hype, you want to be thinking about conditioning the next action. ...
  2. Segment Your Audience. ...
  3. Take Pre-Orders. ...
  4. Hold a Social Media Giveaway. ...
  5. Promote Scarcity & Exclusivity in Your Messaging. ...
  6. Involve Your Customers Early On. ...
  7. Timing is Everything.
31 Aug 2021

What are the six ways of promoting? ›

Contents
  • Media relations.
  • Social media.
  • Digital advertising.
  • Press advertising.
  • Direct mail.
  • Search engine optimisation (SEO)
  • Email marketing.

How would you launch a new product successfully in your region? ›

  1. Define Your Target Audience. Understand your target audience. ...
  2. Know How To Reach Your Audience. ...
  3. Know The Problem You're Solving. ...
  4. Understand The Buying Journey. ...
  5. Secure Your Online Identity. ...
  6. Validate Your Product. ...
  7. Know Your Competition And Be Different. ...
  8. Make Sure It Hasn't Been Done Before.
24 Oct 2017

What is considered a successful product? ›

A successful product quickly acquires new users/customers and delivers consistent value. It's not surprising that companies with successful products grow their customer base, increase their revenues, and outperform competitors.

How do you know if a product launch is successful? ›

13 Most Important Metrics to Measure Launch Success (Categorized by Launch Phase)
  1. Metric #1: Number of sign-ups to product waiting list.
  2. Metric #2: Social media engagement and interaction.
  3. Metric #3: The K-factor.
  4. Metric #4: Website traffic and page views.
  5. Metric #5: Lead generation.
  6. Metric #6: Conversion rate.

What are the different types of product launches? ›

This article describes the four different types of product launches and how their differences impact their expectations and execution.
  • Breaking In. The most common product launches occur when a company debuts a new product into an existing market. ...
  • Breaking ground. ...
  • Brand Extension and Expansion. ...
  • Conquering New Territory.

What is the launch of a new product? ›

A product launch refers to a business's planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them.

How do you throw a successful launch party? ›

29 Ways to Make Your New Business/Product Launch Parties Unforgettable
  1. Quick Reads. ...
  2. Decide The Purpose of Your Launch Party Event. ...
  3. Choose a Strategic Location. ...
  4. Consider The Capacity. ...
  5. Choose a Theme For Your Launch Party. ...
  6. Go For Simple and Clear Invitations. ...
  7. Target Your Audience and Choose the Right People.
2 Oct 2021

How do I start a product launch campaign? ›

The Step-by-Step Process of a Strong Product Launch
  1. Clearly Define the Product's USP. ...
  2. Identify Your Target Audience Segments. ...
  3. Conduct Market Research. ...
  4. Roll Out a Small Pre-Launch Beta Test. ...
  5. Develop Your Marketing Strategy. ...
  6. Create Your Landing Pages & Product Listing. ...
  7. Have Your Launch Calendar Ready.
9 Oct 2019

What is a brand story example? ›

Nike – Equality Campaign

This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand's always inspiring videos.

What is a launch strategy? ›

A product launch strategy is a planned effort to launch a new product in a market. The goal of most businesses is to launch something and get as much growth and traction as quickly as possible. Many steps, actions, and people are involved in a project launch process.

What is the best day to launch a brand? ›

According to research, the best day to launch a product is a Tuesday, and the best hour to do it (if you are launching on Product Hunt) is right after midnight.

What are product launch goals? ›

Goals that businesses are typically hoping to accomplish with a product launch, range from: Find a product-market fit. Capture new customers. Increase in revenue. Build product awareness.

What is exciting product management? ›

The most exciting part of product management role is the control and ability to make a difference to a customer's pain point. Seeing the feature I build; getting to life and used by customers is the most satisfying and thrilling part of the product management.

How can you contribute to the quality of the product? ›

8 Ways to Improve Product Quality In 2021
  1. Define Product Quality. ...
  2. Invest In Machinery. ...
  3. Implement a Quality Management System. ...
  4. Spy On Competitors. ...
  5. Infuse Quality In Company Culture. ...
  6. Train Employees. ...
  7. Perform Product Testing. ...
  8. Listen to Customers.
1 Dec 2021

How do you market a product in an interview? ›

How to Sell a Product in an Interview: Tips from Sales experts
  1. Take little time to think.
  2. Ask questions.
  3. Try to think in a creative way.
  4. Ask for the sale.
  5. Relate with the customer(interviewer)
  6. Should have a call to action.
  7. Prepare in advance for the interview.

How do I get people excited for launch? ›

You've been working your butt off and want people to get as excited about it as you are.
...
7 ways to build excitement about a new product on social media
  1. Create a hashtag. ...
  2. Get creative with your promotional deals. ...
  3. Tell a story. ...
  4. Give a sneak-peak. ...
  5. Team up with local artists or businesses. ...
  6. Have a giveaway. ...
  7. Video teasers.
28 Feb 2019

How do you soft launch a product? ›

Soft launch marketing strategies
  1. Beta test your product. Start by releasing a beta or a minimum viable version of your product. ...
  2. Build your crew. Your next step would be to identify a group of active users who could be your product ambassadors among the communities you're trying to target. ...
  3. You're invited.
30 Jan 2020

How do you get customers before launch? ›

6 Ways to Get Signups for Your Product That Hasn't Launched
  1. It's never too early for content.
  2. Create a “coming soon” page.
  3. Create an incentive.
  4. Guest posts are just as effective.
  5. A quick way to get an extra hundred subscribers…
  6. Offer beta access.
  7. Conclusion.
9 May 2016

What are the 7 P's of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the 4 types of promotion? ›

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
  • Advertising.
  • Sales Promotion.
  • Public Relations.
  • Direct Marketing.

What design steps should you follow to successfully launch a product? ›

6 Keys to a Successful Product Launch
  1. Make Sure You Have a Product Fit. The first steps of preparing for a successful product launch begin at the genesis of product development. ...
  2. Know Your Metrics. ...
  3. Conduct User Research & Market Evaluations. ...
  4. Develop Your Messaging. ...
  5. Build an Early Customer Base. ...
  6. Collect & Implement Feedback.

How many products should you launch with? ›

Roughly Magic Initial Numbers. Like I said, there's no one magic number for how many designs to have in your shop. But the golden range seems to be around 6-12 items to start with. Discussions on sites like Etsy talk about listing 100s of items at a time, because that's how your shop gets noticed quicker on Etsy.

What are examples of product? ›

A product is any item or service you sell to serve a customer's need or want. They can be physical or virtual. Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).

What is the five elements of a good product? ›

5 Key Elements Every Great Product Description Should Have
  • An emotional connection. When we buy something, we're usually not just purchasing a product or service. ...
  • Persuasive language. Not all words are created equal. ...
  • A focus on benefits. ...
  • Mobile-friendly text. ...
  • SEO keywords. ...
  • Creating Product Descriptions That Sell.
2 Jun 2017

What are the 3 qualities of a good product service? ›

  • Threshold Qualities (Basics) “The product behaves in a way I expect” ...
  • Performance Qualities (Satisfiers). “The product behaves painlessly, and I am happy to use it again” ...
  • Excitement Qualities (Delighters). “The product behaves better than others on the market”
16 Oct 2020

What are the 5 most important metrics for performance of the product? ›

Key Product KPIs
  • Monthly recurring revenue (MRR)
  • Customer Lifetime Value (CLTV or LTV)
  • Customer Acquisition Cost (CAC)
  • Daily Active User/Monthly Active User ratio.
  • Session duration.
  • Traffic (paid/organic)
  • Bounce rate.
  • Retention rate.
22 Feb 2019

How many new products succeed? ›

Apparently quite a lot: According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95% fail. Ouch.

How do will you know if a feature you launched was a success explain? ›

There are a few key metrics you should look at to get a complete answer to that question: total number of times people are using the feature. the number of unique users who are using the feature. the percentage of your total active users who are using the feature.

What are the 7 steps of product development kindly elaborate with example? ›

New Product Development in 7 Simple Steps
  • Step 1: Product Idea Generation.
  • Step 2: Idea Screening/Evaluation.
  • Step 3: Product Idea Testing.
  • Step 4: Product Creation.
  • Step 5: Routes to Market.
  • Step 6: Test Marketing.
  • Step 7: Launch.
8 Aug 2015

What is product development example? ›

Following are some common examples of product development. Packing wheat flour in retail bags for household consumption. Packing cooking oil in retail pouches for household consumption. Converting land line phones into wireless handsets for easy portability and full-time access to communication.

What are the different types of product launches? ›

This article describes the four different types of product launches and how their differences impact their expectations and execution.
  • Breaking In. The most common product launches occur when a company debuts a new product into an existing market. ...
  • Breaking ground. ...
  • Brand Extension and Expansion. ...
  • Conquering New Territory.

How do you successfully launch a brand? ›

Here are our 12 proven steps for a successful brand launch campaign.
  1. Step 1: Reestablish Your Brand's Target Audience. ...
  2. Step 6: Build a Transitional Brand. ...
  3. Step 7: Develop Brand Launch Messaging. ...
  4. Step 8: Develop New Brand & Rebrand Assets. ...
  5. Step 9: Build Out an Explainer Page. ...
  6. Step 10: Plan Social Media Transition.
25 Oct 2021

What is product development example? ›

Following are some common examples of product development. Packing wheat flour in retail bags for household consumption. Packing cooking oil in retail pouches for household consumption. Converting land line phones into wireless handsets for easy portability and full-time access to communication.

What are the steps involved in new product launch discuss with the help of suitable examples? ›

12 steps to launching a new product
  • Define Your Target Audience and know how to reach them. ...
  • Know The Problem You're Solving. ...
  • Understand The Buying Journey. ...
  • Secure Your Online Identity. ...
  • Validate Your Product. ...
  • Know Your Competition And Be Different. ...
  • Lay Out A Comprehensive Strategic Plan. ...
  • Create Brand Voice Guidelines.
5 Oct 2022

What is a successful product? ›

A successful product is a product that exists in the market for a long time. That is possible if the product adds value to the user. For a product to be successful it should solve a user need. Users should get significant value out of the product.

What are the 4 types of product? ›

There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.

What is one key to a strong product launch? ›

Audience: Ultimately, any product should be launched as a result of an audience need — the success or failure of any product is largely based on whether or not people will use it. You'll need to be able to clearly identify the potential audience for your product and whether or not that audience can be segmented.

What is a brand story example? ›

Nike – Equality Campaign

This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand's always inspiring videos.

What is a launch strategy? ›

A product launch strategy is a planned effort to launch a new product in a market. The goal of most businesses is to launch something and get as much growth and traction as quickly as possible. Many steps, actions, and people are involved in a project launch process.

What are examples of new product? ›

The alternative expression for new-to-the-world products (really new products) already indicates that this is what most people would define as a new product. These products are inventions that create a whole new market. Examples: Polaroid camera, the iPod and iPad, the laser printer and so on.

What are the 7 stages of product development? ›

Although the product development process differs by industry, it can essentially be broken down into seven stages: ideation, research, planning, prototyping, sourcing, costing, and commercialization. Use the following development framework to bring your own product idea to market.

What are the five steps to launching a product? ›

Any product launched should be done so to address, or create, a need.
...
Five Steps To A Successful Product or Service Launch
  1. Conduct extensive primary and secondary research.
  2. Interview existing and potential customers.
  3. Develop new or refine existing buyer personas.
  4. Develop a data set of prospective buyers.

What is product launch checklist? ›

What is a product launch checklist? A product launch checklist is a list of action items that need to be completed in order to successfully release a new product to consumers. It helps you think through the steps, processes and assets that you and a team need to complete prior to any product launch.

How many products should you launch with? ›

Roughly Magic Initial Numbers. Like I said, there's no one magic number for how many designs to have in your shop. But the golden range seems to be around 6-12 items to start with. Discussions on sites like Etsy talk about listing 100s of items at a time, because that's how your shop gets noticed quicker on Etsy.

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